We create products and events that take clients and participants on a journey. Mapping that journey to better grasp the full experience is a vital step. Frequently, I am sought after to assist in this process by transforming raw ideas into visually engaging representations of the entire experience, making it easily understandable to stakeholders. These visual illustrations serve as a powerful tool to sell the concept to key decision-makers, granting them a glimpse of what end users will encounter and feel.

This approach proves particularly valuable when demonstrating the impact of a live event experience, product benefits, journey maps, or process workflows will have on the intended audience. By utilizing these visual representations, gaining buy-in becomes more manageable, while also providing production partners with a comprehensive guide during the build-out phase. Ensuring that what was initially sold aligns with what is ultimately delivered, these visuals guarantee that the promised emotions and benefits are effectively evoked.

Ultimately, these visual representations serve as indispensable assets, empowering organizations to visualize and comprehend the essence of an experience long before its realization, ensuring a seamless and remarkable execution that resonates with the intended audience.