Case Study: Video & Motion Design
Creativity in motion
Throughout my career, video and motion graphics have played a pivotal role as essential storytelling tools. Clients and partners often seek my expertise to build a vision, craft a storyline and deliver back to them visually captivating video segments and episodes. One such instance was when my friends at Maritz approached me to breathe life into the brand promise of their automotive division. The primary deliverable was featured on the company website, in social media posts, as an introduction at live events, client pitches, and engagement campaigns. With no voice-over, we relied heavily on story, sleek motion, 3D effects, and strategic audio to instill energy and drive the narrative forward.
To ensure an engaging visual experience, I meticulously crafted the visual flow, incorporating custom visuals, icons, and 3D effects that seamlessly complemented the brand-approved assets. The audio production received special attention, demanding high-energy music combined with complimentary sound effects, masterfully mixed to perfection.
Similarly, when partnering with Librix, a prominent training and development company, I am often tasked with creating high-energy, informative video segments, aimed at generating excitement and resonance across a diverse audience of employees, vendors, customers, and clients. Here too the power of storytelling shines. Once scripted and storyboarded the repertoire of motion graphic techniques, live/captured footage, stock footage, custom effects, seamless transitions, and powerful audio complete the mission. Many segments become social content, a centerpiece for pitches, presentations, and various marketing campaigns that amplify the brand's impact and reach.
Skills required:
Motion Design/ Animation
Masterfully navigating dynamic motion, I skillfully direct the viewers' attention from one topic to the next, ensuring a seamless flow of captivating content. By strategically identifying key elements, I accentuate crucial points and incorporate engaging transitional elements to maintain a captivating narrative throughout.
For crafting epic video-based marketing pieces, I harness the power of Adobe AfterEffects and multiple external plugins, leverage stock footage, and construct mesmerizing 3D elements using Cinema 4D. This comprehensive approach infuses the videos with a captivating and immersive quality, leaving a lasting impact on the audience.
Audio Engineering/Production
Acknowledging the significant role of audio in the success of these individual deliverables, I focused on identifying backing music that perfectly matched the tone of each project. The selected background tracks required extensive editing to align seamlessly with the total runtime of each video. Additionally, I strategically placed audio effects in specific moments to infuse the content with energy and excitement, elevating the overall impact of the videos.
Video Editing
Video editing is a mainstay of my profession. This often includes doing some serious surgery on existing footage to retouch, clean-up, and refine elements within the captured video. These materials are often edited into shorter clips that are targeted for use in specific locations to help enhance the storyline.